


Leading Through
The Threshold.
Grow
Your Business
Beyond
Boundaries
Break Limits
Build
Sustainable
Futures
Strategic advisory for organisations navigating complexity, change, and the path forward. We help senior leaders bring clarity to ambiguity, de-risk critical decisions, and transform strategic ambition into tangible outcomes
Strategic advisory for organisations navigating complexity, change, and the path forward. We help senior leaders bring clarity to ambiguity, de-risk critical decisions, and transform strategic ambition into tangible outcomes



Who we've worked with
Liminal Design Office was founded to fill the critical gap between strategic intent and operational execution.
We exist to help senior leaders navigate the ambiguity of transformation with confidence, clarity, and capability.
What we
offer
What we
offer
What we
offer
Through leadership coaching, operating model design, and hands-on integration, we build capabilities that sustain after we leave.

Transform your brand with a fresh identity that aligns with your vision and market trends.

Through leadership coaching, operating model design, and hands-on integration, we build capabilities that sustain after we leave.

We design frameworks that provide clarity, reduce risk, and enable teams to move faster with confidence and establish foundations for responsible transformation

Reach the right audience with data-driven ad campaigns that maximize ROI.

We design frameworks that provide clarity, reduce risk, and enable teams to move faster with confidence and establish foundations for responsible transformation

We help you develop organisational resilience through foresight capability and scenario planning

Transform your brand with a fresh identity that aligns with your vision and market trends.

We help you develop organisational resilience through foresight capability and scenario planning

We develop the leadership practices, team capabilities, and organisational muscles that let you move confidently through continuous change.

We develop the leadership practices, team capabilities, and organisational muscles that let you move confidently through continuous change.

We develop the leadership practices, team capabilities, and organisational muscles that let you move confidently through continuous change.

Our selected
work
Our selected
work
Our selected
work
How we
work
How we
work
How we
work
Frame
We start by understanding your context, challenges, and ambitions. What are you trying to achieve? What's creating complexity? Where are the gaps?
01
Frame
01
We start by understanding your context, challenges, and ambitions. What are you trying to achieve? What's creating complexity? Where are the gaps?
Frame
We start by understanding your context, challenges, and ambitions. What are you trying to achieve? What's creating complexity? Where are the gaps?
01
Explore
We map systems, engage stakeholders, and identify the insights that will inform direction—bringing clarity to what matters most.
02
Explore
02
We map systems, engage stakeholders, and identify the insights that will inform direction—bringing clarity to what matters most.
Explore
We map systems, engage stakeholders, and identify the insights that will inform direction—bringing clarity to what matters most.
02
Design
We create solutions -strategies, frameworks, interventions - that are purposeful, practical, and aligned to your outcomes.
03
Design
03
We create solutions -strategies, frameworks, interventions - that are purposeful, practical, and aligned to your outcomes.
Design
We create solutions -strategies, frameworks, interventions - that are purposeful, practical, and aligned to your outcomes.
03
Deliver
We help you implement, build capability, and embed practices that make transformation sustainable.
04
Deliver
04
We help you implement, build capability, and embed practices that make transformation sustainable.
Deliver
We help you implement, build capability, and embed practices that make transformation sustainable.
04
How clients
feel
How clients
feel
How clients
feel

Roger Rohatgi
Global VP Design, BP
Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organizational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated.

Daryl Edwards
Partner in Management Consulting
Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer focused organisation in which the different moving parts across sales, marketing, product management and customer experience dovetailed seamlessly.

Paola Miani
Head of Design Strategy, LBG
Martin's passion about Design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change.

Roger Rohatgi
Global VP Design, BP
Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organizational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated.

Daryl Edwards
Partner in Management Consulting
Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer focused organisation in which the different moving parts across sales, marketing, product management and customer experience dovetailed seamlessly.

Paola Miani
Head of Design Strategy, LBG
Martin's passion about Design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change.

Roger Rohatgi
Global VP Design, BP
Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organizational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated.

Daryl Edwards
Partner in Management Consulting
Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer focused organisation in which the different moving parts across sales, marketing, product management and customer experience dovetailed seamlessly.

Paola Miani
Head of Design Strategy, LBG
Martin's passion about Design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change.
Who do you typically work with in an organisation?
How do you structure and price engagements>
What industries do you work with?
What do you mean by 'by Design'?
How do you staff projects?
What’s the first step to working with you?
Who do you typically work with in an organisation?
How do you structure and price engagements>
What industries do you work with?
What do you mean by 'by Design'?
How do you staff projects?
What’s the first step to working with you?
Who do you typically work with in an organisation?
How do you structure and price engagements>
What industries do you work with?
What do you mean by 'by Design'?
How do you staff projects?
What’s the first step to working with you?
Contact us and let's
start a conversation
Contact us and let's
start a conversation
Contact us and let's
start a conversation
Whether you're navigating transformation, building capability, or preparing for future challenges, we're here to help.
Reach out to discuss your specific context and explore how we might work together.













