// Shared content/data — case studies, services, testimonials, FAQs.

const SERVICES = [
  { slug:'transformation', num:'01', title:'Transformation by Design',
    img:'assets/service-transformation.jpg',
    lede:"Redesigning the structures, practices, and behaviours that make change stick.",
    body:"Most transformation programmes fail not because the strategy was wrong, but because the organisation wasn't built to carry it. We work with senior leaders to redesign the structures, practices, and behaviours that make change stick — and we stay until it does." },
  { slug:'governance', num:'02', title:'Governance by Design',
    img:'assets/service-governance.jpg',
    lede:"Frameworks for confident decision-making and responsible transformation.",
    body:"Transformation without governance creates risk. Governance without design creates bureaucracy. We work with senior leaders to build frameworks that enable confident decision-making, clear accountability, and responsible transformation — structures that liberate rather than constrain." },
  { slug:'futures', num:'03', title:'Futures by Design',
    img:'assets/service-futures.jpg',
    lede:"Foresight capability and scenario thinking for the next decade.",
    body:"The decisions you make today will define your organisation for the next decade — but most planning horizons don't stretch beyond the next eighteen months. We help senior leaders develop the foresight capability and scenario thinking to act boldly in the present with confidence about what's coming." },
  { slug:'capability', num:'04', title:'Capability Development',
    img:'assets/service-capability.jpg',
    lede:"Building internal leadership practices so you need us less over time, not more.",
    body:"Bringing in external support solves the immediate problem. Building internal capability solves the next ten. We develop the leadership practices, team skills, and organisational habits that mean you need us less over time — not more." },
];

const PROCESS = [
  { num:'01', title:'Frame',   body:"We diagnose before we prescribe. Understanding your organisation's context, history, and the real nature of the challenge — not just the presenting problem — is where the most valuable work happens. You get a clear articulation of what's actually at stake and where the effort needs to focus." },
  { num:'02', title:'Explore', body:"We go where most advisors don't. We map the systems, surface the tensions, and engage the stakeholders that hold the real picture — building the evidence base that makes everything that follows credible and actionable." },
  { num:'03', title:'Design',  body:"We bring a point of view. Drawing on deep experience across transformation, governance, and futures, we develop strategies, frameworks, and interventions that are purposeful, practical, and built for your specific context — not adapted from a generic playbook." },
  { num:'04', title:'Deliver', body:"We stay for the hard part. Implementation is where most engagements fall short. We work alongside your teams to embed what we've designed, build the internal capability to sustain it, and make sure the change is real — not just documented." },
];

const WORKS = [
  { slug:'virgin-media', img:'assets/work-vmtom.jpg',
    client:'Virgin Media', year:'2008', service:'Transformation by Design',
    title:'Customer-Centric Operating Model',
    lede:"Redesigning Virgin Media's operating model to create a customer-centric business — reducing operating expenditure by £250M, driving sustainable growth, and delivering a successful exit for Virgin Management's investment.",
    stats:[ { big:'£250M', small:'Operating expenditure reduced' }, { big:'6 yrs', small:'To Liberty Global sale' } ] },
  { slug:'lbg-prosperous', img:'assets/work-lbg-prosperous.png',
    client:'Lloyds Banking Group', year:'2021', service:'Experience Design Strategy',
    title:'Reconnecting strategy to purpose',
    lede:"At Lloyds Banking Group, Martin led the Design Systems directorate to deliver Prosperous Design, a foresight and strategic design initiative that redefined how the organisation understood and created long-term value.",
    stats:[ { big:'25M', small:'Customers in scope' }, { big:'55%', small:'UK market share' } ] },
  { slug:'uk-insurer', img:'assets/work-ukinsurer.webp',
    client:'UK Insurer (PE-Backed)', year:'2024', service:'Governance by Design',
    title:'Designing for Customer Outcomes',
    lede:"LDO worked with a UK insurer to help leadership teams meet Consumer Duty obligations by connecting customer experience with regulatory assurance — establishing a clearer link between customer understanding, service delivery, and governance.",
    stats:[ { big:'15+', small:'Product teams activated' }, { big:'1', small:'Reusable framework' } ] },
  { slug:'lbg-derisking', img:'assets/work-derisking.jpg',
    client:'Lloyds Banking Group', year:'2018', service:'Futures by Design',
    title:'De-risking Board Decisions',
    lede:"Designing future service scenarios and back-casting against technology roadmaps surfaced the critical gaps Lloyds Banking Group needed to see. Ten-year strategic clarity for a board operating in 18-month cycles, and a confident buy-vs-build call on a £10m Open Banking investment.",
    stats:[ { big:'£10M', small:'Investment de-risked' }, { big:'6 wks', small:'Brief to board' } ] },
];

const TESTIMONIALS = [
  { portrait:'assets/person-roger.jpeg', name:'Roger Rohatgi', role:'Global VP Design · BP',
    quote:"Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organisational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated." },
  { portrait:'assets/person-daryl.jpeg', name:'Daryl Edwards', role:'Partner · Management Consulting',
    quote:"Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer-focused organisation in which the different moving parts dovetailed seamlessly." },
  { portrait:'assets/person-paola.jpeg', name:'Paola Miani', role:'Head of Design Strategy · LBG',
    quote:"Martin's passion about design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change." },
];

const FAQS = [
  { q:"What do you mean by 'by Design'?", defaultOpen:true,
    a:"We design organisations — the structures, governance, and futures capability that shape how they work — with the same rigour that product teams use to design services and interfaces. It means diagnosing before prescribing, prototyping before committing, and staying long enough to see the change take hold." },
  { q:"Who do you typically work with in an organisation?",
    a:"We work directly with senior leaders — typically C-suite, directors, and functional heads — and the teams immediately around them. Our engagements succeed when there's real sponsorship at the top and room to work with the people doing the delivery." },
  { q:"How do you structure and price engagements?",
    a:"Most engagements run as fixed-price phases tied to clear outcomes. Typical shapes: a six-to-eight-week framing phase; a three-to-six-month design phase; and ongoing delivery support. We don't sell time — we sell outcomes." },
  { q:"What industries do you work with?",
    a:"We've worked across financial services, telecoms and media, FMCG, energy, and the public sector. The pattern we look for is complexity and consequence — clients for whom transformation is high-stakes and high-ambiguity." },
  { q:"How do you staff projects?",
    a:"Engagements are led by senior practitioners. We do not subcontract delivery to junior consultants — the people who frame the problem are the people who design and deliver the response." },
  { q:"What's the first step to working with you?",
    a:"A conversation. Share the context you're sitting in and we'll tell you — honestly — whether we're the right people for it and what a first engagement could look like." },
];

Object.assign(window, { SERVICES, PROCESS, WORKS, TESTIMONIALS, FAQS });