Martin Dowson FRSA
Managing Director / Founder
Martin has spent over two decades working at the point where strategy meets execution — helping executives at some of the world's most complex organisations close the gap between ambition and outcome.
He has held senior leadership roles across design, product, and transformation at organisations including Virgin Media, Lloyds Banking Group, BT, and TUI — working directly with CEOs, Chief Digital Officers, and senior product executives on the problems that matter most. At Virgin Media he led the customer-centric workstream within a major operating model transformation. At Lloyds Banking Group he built and led a 60-person DesignOps directorate, elevating design from a delivery function to a strategic business driver.
His practice is defined by a commitment to building lasting organisational capability — helping leaders make confident decisions in ambiguous environments and ensuring transformation is sustainable, ethical, and human-centred. He founded Liminal Design Office to bring that practice to organisations that need a senior, independent perspective.
Martin is a Fellow of the Royal Society of Arts, a mentor with the Glasgow School of Art, and a member of the Design Business Association.